CLIENT | DISNEY +Agatha All Along
CONTEXT
For Agatha All Along, I led the art direction with the goal of reintroducing the iconic witch, Agatha Harkness, to both Marvel fans and new viewers. My work centered on the concept of "finding your coven," creating a dynamic and immersive experience that would engage women and teens with Agatha’s world. This included crafting out-of-home (OOH) experiential installations, designing interactive digital scavenger hunts, developing social media campaigns, and conceptualizing innovative billboards that brought Agatha's mysterious and powerful presence to life across multiple platforms.
TIMELINE
AUG 24,2024 - JULY 2,2024
ROLE
Art DirectorSKILLS
- Concept Development- Campaign Strategy
- Brand Storytelling
- Cross-Platform Integration
- Audience Engagement
OOH Integration
OOH Integration
Youtube Integration
Spell Codes
We allowed fans to cast spells throughout the real and digital world to unlock rewards, shops, menus, content, music, and more. We seeded the spell codes in out of home and online. The codes were inspired by the same latin-based spells used by Agatha and her coven.
Agatha Takes Credit
Agatha infamously claimed to all of the calamities in Wanda Vision in her song, “Agatha All Along.” This guerilla style out of home campaign that shows up contextually in the places where villainous things have happened such as an out of order elevator or a pothole on the side of the road. We give Agatha credit for them with the messaging “It Was Agatha” and a QR code driving to the trailer.
NYC Times Square OOH
Spotify Targeted Ad Integrated
Wicked-er
The Wicked Witch of the West has nothing on Agatha, so let’s latch onto the hype around the upcoming Wicked movie by telling people that Agatha is in fact Wicked-er with out of home placements that troll the iconic green witch. If she’s on a billboard, we’re right behind it, above it, around it…you get it.